Manager - Regional Marketing Brand Sponsorship.Marketing NG

<div>
<div>
<b>Reports To: </b>Senior Manager - Regional Marketing
</div>
<div>
<br>
</div>
<div>
<b>Division:</b> Marketing
</div>
<div>
<br>
</div>
<div>
<br>
</div>
<div>
<b>Mission:</b>
</div>
</div>
<blockquote style="margin:0 0 0 40px;border:none;padding:0px">
<ul>
<li>Drive the localization and execution of MTN’s brand and marketing strategy across the regions by deploying national communication campaigns, developing on-ground activation and trade visibility strategies, and driving customer education initiatives that align with commercial targets and brand objectives.</li>
</ul>
</blockquote>
<div>
<div>
<br>
</div>
<div>
<b>Description:</b>
</div>
<div>
<ul>
<li>Develop annual regional marketing plans in alignment with overall strategic brand and business plans of other commercial functions within assigned portfolios.</li>
<li>Develop quarterly regional marketing plans for campaigns, regional initiatives, and brand-building plans to achieve set KPIs</li>
<li>Oversee the adaptation and localization of creative materials and media deployment in line with regional insights, language preferences, and cultural context, working with the integrated marketing agency.</li>
<li>Coordinate campaign rollout plans and material deployment across all trade and digital channels within the region to ensure uniform execution and alignment with national timelines.</li>
<li>Work with Sales, Masterbrand, Sponsorship, and Trade teams to ensure execution aligns with product and brand priorities.</li>
<li>Manage the end-to-end process for regional sponsorships, events, and activations from concept development, vendor briefing to execution, monitoring, and post-event analysis, working with the Sales team</li>
<li>Conduct retail audits and CI compliance checks across MTN shops, POS outlets, and field marketing touchpoints to ensure adherence to brand identity standards.</li>
<li>Measure and evaluate the effectiveness of field activations, campaigns, and sponsorships using ROI metrics and customer feedback mechanisms, sharing insights with the Senior Manager, Regional Marketing, for continuous improvement.</li>
<li>Identify market trends, competitor activities, and emerging local opportunities for proactive brand positioning.</li>
<li>Collaborate with the Sales, Segment, and the wider brand teams to translate insights into actionable marketing initiatives.</li>
<li>Ensure accurate documentation, reporting, and submission of campaign scorecards, brand compliance reports, and performance dashboards to support strategic decision-making.</li>
<li>Support internal communication by cascading key marketing information to the regional sales teams, ensuring product education and brand alignment.</li>
</ul>
</div>
<div>
<br>
</div>
<div>
<b>Education:</b>
</div>
</div>
<blockquote style="margin:0 0 0 40px;border:none;padding:0px">
<div>
<ul>
<li>A first degree in Marketing, Mass Communication, a business-related degree, or any social science discipline</li>
<li>A postgraduate diploma in Marketing, Business Administration or a related discipline</li>
<li>Master’s in Business Administration will be an advantage</li>
<li>APCON Certification</li>
<li>Fluency in English and other local languages</li>
</ul>
</div>
</blockquote>
<div>
<div>
<br>
</div>
<div>
<b>Experience:</b>
</div>
<div>
6-13 years’ experience which includes
</div>
</div>
<blockquote style="margin:0 0 0 40px;border:none;padding:0px">
<div>
<ul>
<li>At least 4-8 years in core marketing, brand management, consumer marketing, Go-to-market strategy, regional /trade marketing, advertising and brand activations&nbsp;</li>
<li>At least 4 years of proven experience in developing and executing Marketing strategies, brand management, retail marketing and Go-To-Market plans</li>
<li>Experience working with agencies and cross-functional commercial teams</li>
<li>Strong leadership and decision-making skills acquired directly or indirectly</li>
<li>Strong interpersonal skills</li>
<li>Excellent understanding of Brand strategy, marketing, Sponsorships and promotions, brand activations and trade marketing</li>
<li>Adept in handling time-sensitive projects and deadlines, planning of promotions with focus on on-ground product adoption strategies</li>
<li>Excellent relationship management and stakeholder engagement skills</li>
</ul>
</div>
</blockquote>
<div>
<br>
</div>