Director, Individual Giving (Remote)

GiveDirectly is seeking a strategic, highly analytical Director of Individual Giving to lead and scale revenue from individual donors (<$50K lifetime giving).

Individual giving is a core growth priority for GiveDirectly. A broad base of recurring supporters — and the ability to rapidly mobilize donors during emergency responses — is central to achieving our mission of ending extreme poverty and responding to people in crisis through direct cash transfers.

In 2025 this segment of donors gave $46m, representing 34% YoY growth from 2024. Your job will be to accelerate that growth, while also growing our bequests/legacy program from zero.

This role reports to the VP, Revenue & Partnerships and manages a small team (currently 2 Growth Managers), with immediate scope to hire a dedicated Bequests/Legacy Lead. The Director owns the full individual donor revenue lifecycle: acquisition, conversion, recurring giving, retention, upgrades, legacy giving, and overall donor lifetime value.

Individual giving is currently concentrated in the U.S. Over time, and once core growth priorities are on a strong trajectory, this role will help assess and scope opportunities for expansion into additional geographies.

Qualifications

• 8+ years of experience in digital fundraising, growth, ecommerce, or product-led revenue roles, with clear accountability for acquisition and retention performance.
• Strong analytical skills and a track record of driving measurable results through structured testing, funnel optimization, and cohort analysis.
• Ability to build clear growth models (acquisition, conversion, retention, LTV) and translate them into focused quarterly priorities.
• Ability to create (and the taste to judge) exceptionally compelling content in the GiveDirectly voice that engages, motivates, converts and retains donors across major channel types; email, web, social, and advertising.
• Experience hiring, managing, and developing high-performing teams in lean environments.
• Comfort partnering cross-functionally with Engineering, Product, Data, Marketing, and Fundraising Operations to ship improvements and build scalable systems.
• Deep alignment with GiveDirectly's mission and values is essential.

Responsibilities

• Drive individual giving growth: Own the strategy and performance of individual giving revenue, improving acquisition conversion, recurring giving, retention, upgrades, and donor lifetime value. Build and execute a clear, metrics-driven roadmap grounded in disciplined testing and performance analysis. Strengthen monthly giving and optimize key revenue moments, including year-end and emergency campaigns. Maintain a giving experience in line with GiveDirectly's brand and voice.
• Build and scale a bequests function: Design and launch a repeatable, scalable legacy giving program. Hire and manage a dedicated Bequests/Legacy Lead, define supporter journeys and stewardship workflows, manage external partners, and build a measurable pipeline of confirmed legacy pledgers.
• Improve donor experience and lifecycle performance: Optimize the end-to-end donation experience — including landing pages, forms, checkout, payment options, and upgrade flows — in partnership with Engineering and Product. Own lifecycle communications across web, email, and SMS, ensuring strong segmentation, tracking, and performance dashboards.
• Lead for execution and future expansion: Manage and develop Growth Managers with clear goals and operating cadence. Oversee third-party and international donation partners. Once core growth and legacy initiatives are established, assess and scope geographic expansion opportunities in a disciplined, data-driven way.

Expected Outcomes

• A clear, trusted, metrics-driven strategy for individual giving with consistent reporting and accountability.
• Measurable improvements in conversion, recurring donor share, retention, and donor lifetime value.
• A stronger, more scalable monthly giving program.
• A launched and growing bequests program with a hired lead and defined legacy pipeline.
• A clear, prioritized assessment of geographic expansion opportunities beyond current core markets.
• Sustained revenue growth building on our current ~30% year-over-year trajectory and contributing meaningfully toward our $55M 2026 target.